2023 Survival Marketing Guide
Many small businesses don't survive, especially in turbulent times.
Many small businesses don't survive, especially in turbulent times. It is important not to turtle up and miss the daily opportunities that can drive you and your business forward! On the bright side, having an online presence has never been easier.
In the 1990's, Internet Marketing, was in it's first stages of conception. Digital Marketing during the first stage of the Internet, Web Platform 1.0, was not entirely actualized since there was not a way to share the information over the web.
Once you've established your business or have it at least running; you will probably have a catalog of your products and services. This would be what brings in the majority of your sales or business income. Besides your "bread and butter," consider adding multiple sources of revenue related to your business. Or, "spokes on a wheel."
Passion alone is not enough for an entrepreneur to succeed. Capital funding secures the resources needed to fulfill the business plan requirements. There is no shortage of alternative and traditional small business funding sources that can leveraged. Savings, Banks, Crowd Sourcing and Fundraising are few ways to raise capital.